June 2017
Investment date
$150M
Purchase price
Bloomfield, NY
Headquarters
INDUSTRY: BRANDED CONSUMER
About Velocity Outdoor
Designer, manufacturer, and marketer of shooting sports products and related category consumables and accessories across an industry-leading lineup of enthusiast brands.
CODI Value Add:
Working with management to develop strategy for new market penetration, identify add-ons and broaden international distribution.
Investment Highlights:
- Market share leader in airguns and crossbows
- Unrivaled sourcing and manufacturing capabilities allows for penetration into new markets
- Well-known brand names
- Enthusiastic and passionate customer base
How We Work: We seek companies with purpose and staying power—businesses that dominate their space and are built to endure.
CODI Corner
