June 2017
Investment date
$150M
Purchase price
Bloomfield, NY
Headquarters
INDUSTRY: BRANDED CONSUMER
About Velocity Outdoor
Designer, manufacturer, and marketer of shooting sports products and related category consumables and accessories across an industry-leading lineup of enthusiast brands.
CODI Value Add:
Working with management to develop strategy for new market penetration, identify potential add-on acquisitions, and broaden international distribution.
Investment Highlights:
Market share leader in the crossbow category
Unrivaled sourcing and manufacturing capabilities allowing for
penetration into new marketsProduct portfolio supported by well-known brand names
Enthusiastic and passionate customer base
How We Work: We seek companies with purpose and staying power—businesses that dominate their space and are built to endure.
CODI Corner
