February 2024
Investment date
$380M
Purchase price
Atlanta, GA
Headquarters
INDUSTRY: BRANDED CONSUMER
About HoneyPot
A premium better-for-you CPG brand disrupting conventional personal wellness categories with herb- powered products and consumer education that promotes wellness from the inside out. The brand’s products are gynecologist and dermatologist-approved, using clinically tested formulations and plant- derived ingredients to deliver results that are kind to + safe for skin.
CODI Value Add:
Working with management to continue building consumer awareness of the Honey Pot brand,
accelerate distribution globally and support investments in new product innovation.
Investment Highlights:
- Authentic and differentiated better-for-you feminine care brand disrupting stagnant category
- Passionate and enthusiastic customer base
- Strong retail distribution across over 30,000+ stores nationally
- Large addressable market characterized by non-discretionary, highly consumable products
How We Work: We seek companies with purpose and staying power—businesses that dominate their space and are built to endure.
CODI Corner
