February 2024
Investment date
$380M
Purchase price
Atlanta, GA
Headquarters
About HoneyPot
A premium, better-for-you consumer packaged goods brand disrupting conventional personal wellness categories with herb-powered products and consumer education that promotes wellness from the inside out. The brand’s products are gynecologist and dermatologist-approved, using clinically tested formulations and plant-derived ingredients to deliver results that are kind to and safe for skin.
CODI Value Add:
Working with management to continue building consumer awareness of the Honey Pot brand, accelerate distribution globally, and support investments in new product innovation.
Investment Highlights:
Authentic and differentiated better-for-you feminine care brand disrupting a stagnant category
Passionate and enthusiastic customer base
Strong retail distribution across over 30,000+ stores nationally
Large addressable market characterized by non-discretionary,
highly consumable products
How We Work: We seek companies with purpose and staying power—businesses that dominate their space and are built to endure.
CODI Corner
