September 2010
Investment date
$85M
Purchase price
Los Angeles, CA
Headquarters
December 2024
Divesture date
INDUSTRY: BRANDED CONSUMER
About Ergobaby
Designer, marketer and distributor of premium soft structured baby carriers, wraps and strollers as well as complementary juvenile products including sleep and nursing accessories.
CODI Value Add:
Recruited senior management team. Worked with management to improve product distribution globally and identify add-on acquisitions and related brand products to sell into passionate customer base.
Investment Highlights:
- Carrier endorsed as “one of the 20 best products in the last 20 years” by Parenting Magazine
- Superior design resulting in improved comfort for both parent and child
- Passionate and enthusiastic customer base
- Reduced cyclicality industry with low elasticity of price due to importance of product to purchaser
How We Work: We seek companies with purpose and staying power—businesses that dominate their space and are built to endure.
CODI Corner
