Francisco helped found 5.11 Tactical when it was spun off as a separate entity from Royal Robbins in 2003. Francisco joined Royal Robbins in 2002. Francisco co-founded Invigour8 Trading Co. LTD. In 2003, the team successfully sold Royal Robbins and focused on 5.11 Tactical. 

Prior to Royal Robbins, Francisco helped establish the private label division of Dick’s Sporting Goods. Before Dick’s, he worked at L.L. Bean.  Francisco grew up in Venezuela working in the family apparel business.

He received a B.S in Fashion Apparel Management from Philadelphia University and later received an MBA in International Business from Thunderbird School of Global Management.